When we first came up with the concept of Mangrove Marketing, we happened to be enjoying a leisurely paddle through a dense Mangrove forest. The massive tangle of roots and the abundance of wildlife captivated our attention as we slowly drifted along. While impossible to discern by eye, each tree within the forest was firmly established with a wide spread of roots and a healthy hammock, providing a variety of species with resources, shelter, and community.
How the heck does any of this apply to your business? Great question! Imagine your business’ digital presence as a vast Mangrove forest. Each digital outlet your business has is like an individual Mangrove tree. Each outlet requires lots of techniques and tactics to see results, and each of those is like the roots of the Mangrove tree. Companies that have success through internet marketing understand that all of their outlets need to be in sync with one another, which is where the tangled “mess” of roots comes into play.